Hello everyone I’m Florian
Chief Marketing Officer at EMURGO
welcome back to our EMURGO-Cardano briefing updates
this is video number seven
in this recurring video series that we
record here at EMURGO in Tokyo Japan
to bring you all the latest developments
about Cardano and ADA
especially the commercial adoption of Cardano and ADA
without further ado
let’s dive right into video number seven
and go over the major achievements for the past month.
First up, I want to share a few updates
from the different BU’s.
The first of which is the recent release of Tangata Manu,
which is the third product built by
EMURGO developed in-house by our R&D team
led by Nicholas.
Tangata Manu is a
fully open source tool that helps
third parties and developers to build
light wallets and other applications
that need to connect with the Cardano blockchain.
Tangata Manu was based on IOHK’s
Icarus which is a code base library
that was developed about a year ago we
learned from that and we took from
Icarus and made it fully open source
and most importantly compatible with the
upcoming releases of Shelley and Goguen
Shelley which will bring
decentralization to the Cardano blockchain.
In this sense tangata Manu is
an important part of Cardano’s future
developments in the way that it’ll allow
anyone to actually access the blockchain
when it is eventually decentralized.
Secondly, I’d like to give you an update
on the progress made in India.
As you might remember,
EMURGO Academy is based
out of India.
We’ve got an entire team
based in Bangalore working very closely
with the universities to upskill both
engineers and IT students to the world
Great progress has been
made by the Indian team,
they’ve already signed a number of MOU’s with these
universities to jointly dispense the
curriculum that we prepared to these students.
We’re working with a number of
prestigious universities amongst which
PSG College of Coimbatore as well as
Riva University in Bangalore.
These are some of the biggest universities in
India and we’re working with them to
provide this curriculum and this course
content to the students directly on the
We’ve built an entire online learning platform onto which
the students as well as professionals can log on.
It’s a mixture of both online and
offline teachings so students actually
have to go to class and participate in
workshops and after the program which is
about three months long.
They officially graduate from EMURGO with this new
skill sets of being able to work in
blockchain companies or on blockchain projects.
Next, I’d like to update
EMURGO’s advisory teams recent achievements.
They flew to Korea and held
a ceremony to sign an MoU with two
Korean associations in the field of blockchain.
The MOU ceremony took place
with representatives from these two
Korean organizations namely,
Korean Blockchain Contents Association,
as well as Korean Mobile Gaming Association.
Over the past few months EMURGO’s Advisory Team
has built strong ties with the
different stakeholders leading these two
associations and the signing ceremony
was officially held in Seoul last month.
We’re very much looking forward to the
upcoming months in which we will explore
aligned synergies to integrate Cardano
blockchain within these associations and
within the projects that they work on.
Finally, over the past few months we’ve
also strengthened our working
relationship with the blockchain for
Europe Association, as well as the
Chamber of Digital Commerce.
These two associations work to educate governments
and to guide decision-makers in building
the right sets of rules and regulations
for the blockchain industry.
We’ve had one of our blog articles that featured
right in the Blockchain for Europe Association’s newsletter,
We’re very proud about that.
We’re looking forward to integrating
more of our content with
And if you follow our
channels as well as
as their channels, you’ll be sure to know
of the different events that we attend
or co-attend with these associations.
After highlighting a few of the
achievements from our different Business
Units in the first part of the video,
I would like to take a look at some
marketing metrics in the second part of the video.
I’m very happy to report that
thanks to your support, we’ve recently
reached over 110,000
followers on all of our social platforms combined.
That’s a huge increase.
We started with about 15,000 followers
just a year ago.
We’re very very proud of all
the work that the marketing along with
the rest of the company has done over
the past year.
We believe that most of
this new following we garnered through
helpful and useful contents that we
mostly put out through the blog on the EMURGO website.
Recently you’ve also given
us feedback as to which articles you
most enjoyed, there has been a lot of
very positive feedback for articles that
are very down to earth and that
highlights how, when, and where you can
actually use ADA in your day to day life.
For example, we’ve pushed on a number of
articles recently that really received a
very warm welcome from the community.
The articles about “Where to spend your ADA
in Korea and Japan” we’re very popular,
as well as a Blockchain Primer on “What are
STO’s and how are they important to drive
further adoption of Blockchain”.
Finally, we hit 10,000 visitors on our website
thanks again for your support that’s a
huge metric it’s over ten times more
than what we had a year and a half ago.
We’ve participated in over 20 global
conferences in 2019, and there will be a
lot more in 2020.
And we’ve also recently opened a line account.
If you’re not following us on LINE,
It’s a convenient channel for you,
please do check us out on LINE.
Finally to wrap this video up,
I’d like to talk about a very
exciting events that will be happening
just next week on September 28th.
We’re going to be hosting the official second
year anniversary of the listing of ADA.
The event will happen in Bulgaria,
all of the three organizations will be there
IOHK, CF, and EMURGO and we definitely
hope to see you there.
The event will be
held on September 28th in Bulgaria
and you can head to meetup.com and
check out the event page for all the
details related to the events.
We really want this event
and the upcoming
campaign leading up to the events to be
a celebration of the global Cardano community.
We wouldn’t be here without
you and it’s thanks to your support that
we’re able to do what we do and drive
the adoption of ADA so a big THANK YOU
to you and this campaign and this event
on September 28th is really our way for
us to celebrate the entire community.
To that effect we’ll have a very exciting
video coming up so stay tuned for more information.